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CEEG shocked the Explosion-proof switch market with strong brand impact
As the global manufacturing base, China has been suffering the unprecedented shake since the financial crisis. Look into the whole market, most of the enterprises were shocked to some extent: some were running behind the expenses, some were deep into the deadlock, some were bankrupt. However, there are still some enterprises living and developing very well under such depressing situation.
Recently, CEEG, the leader of transformer industry has spread a piece of good news: until the end of 2008, it is a basic balance between the payment and the consignment on the transformers, which hit a record high. Under the continuing situation of deteriorative economy, the industry carried out the strategy of capturing the order and defending the operation, transferring into the market, and making the profit to 30 million Yuan in the first quarter. Therein, Explosion-proof transformer for the mine is the best one, continue the high growth for five years and take up the top seat in the Explosion-proof transformer market firmly.
This industry magnet with the innovation, outlook and responsibility, not merely satisfied with the single product frame and market share. After more than one year��s practical launch, it breaks into the mining Explosion-proof switch market violently with its strong brand impact
Stand on the mining explosion-proof transformer and extend the brand to its switch product
As the knockout product in CEEG special transformer CO. Ltd, since the first explosion-proof transformer were used in Hebi coal and electricity company, Henan province, its customers have included the Shen Hua CO., Pingdingshan coal CO., Jincheng coal CO., Kailuan CO., Longmei CO., mineral bureau in Binchang, Shanxi province and so on, and its brand was awarded as the top brand in Chinese explosion-proof transformer industry, the top brand satisfied by customer with high quality in Chinese explosion-proof transformer, the top ten coal enterprises award with safe equipment in China, inspect-exemption in China. The five developing course in special transformer CO. Ltd lasted the myth of CEEG��s super speed. In April, 2008, explosion-proof transformer launched into the Russia successfully, realizing the breakthrough of abroad market. This year, this product��s sale makes a great contribution again for range profit in the first quarter. For this star product leading the whole industry, Ms Lu Zhiqin, the general manager of special transformer CO.Ltd, said: standing on the explosion-proof transformer, we have mastered the whole market. Through divided the market elaborately, we will walk on the head of it continually.
Explosion-proof switch is the transformer��s partner, and the transformer��s top place in whole market made CEEG turn the eyes on its switch, and deciding to build its own competitive block under the industry��s division.
By means of strong R&D and manufacture ability, the company has produced the first switch in 2007 based on the transformer��s technical data and running condition, then launched it into the market generally. In the practical usage of explosion-proof mobile transformer substation, because the whole components was made and assembled by CEEG, especially the switch was designed to match the transformer, the security and stability can be guaranteed deeply.
Today, along with the promotion��s spread, the explosion-proof switch has been applied in Henan, Shanxi, Anhui, Chongqing, northwest and southwest��s mine, and got a high praise from the customers.
Hold on the three trump card, CEEG not afraid of the powerful enemy
At present, there are lots of competitors in domestic market of explosion-proof switch, such as Beijing weida, Jilin sikai, Shandong zhongcheng, Shanxi pingyang, Zhejiang bada, Wuxi jungong, Tongchuang switch and so on ,more than ten ones, but the main share focus on the minority such as Beijing weida , Shandong zhongcheng, Zhejiang bada, which brand has print into the customer��s heart deeply, for its early entrance and great promotion in the market.
Before open up the switch personally, CEEG always purchases other company��s product to match the transformer, such as Langweida, which is an excellent supplier for us. Therefore, the primary success doesn��t prove CEEG��s place in the whole market., and CEEG��s person know it clearly ,that it is hard to take up certain share the competitive market.
At this time, Ms Lu zhiqin shows a great confidence for that, ��we have hold on three trump card------ brand, quality and service.��
As the global biggest manufacture and sale brand in dry-type transformer, CEEG is no doubt the most impressive brand. With more than ten years strive, CEEG has walked in the head of whole industry successfully, and firstly award the prizes such as Chinese brand-name products, Chinese inspection-free product and Chinese excellent brand. Since the explosion-proof transformer was invented, CEEG has been known by the whole industry. Therefore, whichever sub-sector CEEG appears into, it will be an awful and respected competitor.
In CEEG��s culture, it promises that, CEEG will provide the high-level production and service in China even all over the world continually, to improve the customer��s satisfaction constantly. In virtue of the advantage of structure, technique, quality and service, CEEG can keep the promise absolutely, which is, to be responsible to service for the customer as far as possible. In order to assist in the switch��s sale, an integrative service team including engineers, technicians and after sale stuffs was built to provide professional before and after sale service in 24 hours. This action makes the customer support the idea, that is, choose CEEG, is equal to choose relief and convenience.
To be the NO.1 in industry sub-section, build brand image and industry status
Along with the economic development, it appears a tensive trend on global energy swiftly, and every country begins to put the issue on a strategic height. Under this situation, coal will still be the main energy in China in a long future time. Large mine will be built and the degree of automation will be improved continually on exploitation under mine, so the demand of explosion-proof transformer market will be flourishing in the future.
On the background of financial crises, it will be a good news for a enterprise, and makes every one to admire. However, CEEG never stops its steps since occupying this market. The explosion-proof switch was launched into the market, shows that CEEG will begin to march toward every industry sub-sector.
Transformer is an vital industry for CEEG, and special transformer is its industrial base and the breakthrough for the next industrial upgrade. As early as 2006, CEEG referred to recruit technical personnel and monopolize the whole industry, namely to stand on the special transformer area, trying to be NO.1 in every industrial sub-sector and to build the brand image and industrial status of CEEG on this area.
Innovation is one of the three central value in enterprise culture, and its purpose is to occupy the market and to be NO.1 in every industry. CEEG has its idea all the time. Inventing the series product in microwave measurements of carbon, cooperating with DUPONT Company to open up SG10 dry-type transformer, launching SGR series half-encapsulating dry-type green transformer, independent R&D for heat-resist liquid immerse transformer, exploiting the explosion-proof transformer for mine, until now large-scale promotion for the match switch, no one step doesn��t show CEEG��s decision to build the brand image and improve the industrial status.
For CEEG��s person, either they never do it, or they will do the best. In the competition on the explosion-proof transformer market, CEEG has show their enough confidence to win the war.
At the same time, CEEG is paying attention to R & D and working at it, such as amorphous-alloy transformer, traction transformer, inverter, High-voltage reactive power compensation equipment and so on. In the near future, they will be the knockout products like explosion-proof transformer and switch, occupying the whole market.
沧州电气 |
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